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Our competences in contemporary communication

Contemporary communication skills are shaped by two epochal transformations: the disintermediation towards stakeholders and the integration of written content, graphic symbols, and video in the palm of our hands.

Words, visuals, and videos merge into a single entity in media relations, digital content marketing, internal communication, and events.

Media Relations and PR

MEDIA RELATIONS / CORPORATE COMMUNICATION / DIGITAL PR / PUBLIC AFFAIRS / CEO REPUTATION
FINANCIAL COMMUNICATION / CRISIS MANAGEMENT / COMMUNITY RELATIONSHIPS
INSTITUTIONAL COMMUNICATION / PRESS OFFICE / MEDIA RESTRAINT

We assist brands and companies in creating corporate, B2B, and B2P communication strategies to protect and enhance corporate and top management reputation.

We support our clients by showcasing their activities in the media. We engage with both traditional and digital news outlets, as well as with opinion leaders and experts in various fields. We promote the emergence of relevant messages and content, both in ordinary conditions and in extraordinary situations.

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Digital Content Marketing

CONTENT MARKETING / CONTENT CREATION / SOCIAL MEDIA STRATEGY & MANAGEMENT / DIGITAL ADS 
CONTEST PLANNING & MANAGEMENT / INFLUENCER MARKETING / SEARCH ENGINE OPTIMIZATION
CONTENT DISTRIBUTION / WEBSITE CONTENT AND ARCHITECTURE / SOCIAL CEO 

We accompany brands and companies on digital channels to enable them to communicate directly with everyone.

We conceive and manage content marketing projects on websites and social networks.

We choose the touchpoints and platforms that allow the right balance between brand awareness and ROI (Return on Investment).

We promote services and products on social networks and digital platforms, leveraging our knowledge of algorithms and the rules of the digital ecosystem.

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Internal Communications

INTERNAL COMMUNICATIONS / EMPLOYER BRANDING / RECRUITING CAMPAIGN / EMPLOYEE EDUCATION
EMPLOYEE ENGAGEMENT / INTERNAL CAMPAIGNS / INTRANET CONTENTS

In an increasingly sustainability-conscious world, people are the most important corporate resource. Internal communication and employer branding are of equal importance to external communication.

We develop and execute strategic internal communication plans through digital tools, content, events, training opportunities and celebrations.

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Events

EVENTS / ANNIVERSARY / CONNECTED EVENTS / ROADSHOW 
CONVENTIONS / NETWORK ENGAGEMENT /
TRADE COMMUNICATION

After the Covid-19 pandemic, events have made a strong comeback.

They represent significant opportunities to engage with customers, investors, and your own team.

They need to be strategically interpreted, and today, they can harness new technologies to reach even those who are far away.

Lifonti & Company has a extensive track record in organizing high-quality events, ranging from internal off-site meetings to large itinerant roadshows and related events. Together with our partners in The Story Group - Cabiria BrandUniverse and Social Content Factory - we focus on strategy, concept, design, speakers, content, and video strategy, while delegating the operational aspects to logistics organizers under our coordination.

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