Ambassador Engagement


A Facebook Channel to engage the ambassadors of Prada and Comme des Garçons brands

For PUIG, one of the leading brands in the perfumery market, we devised an engagement program involving their select brand ambassadors, a total of 400 perfume shop owners or sales clerks, by creating an exclusive Facebook group dedicated wholly to perfumes, lifestyle and promotion of brands owned or licensed by PUIG.

Lifonti & Co. was responsible for the creation of all original content posted on the page, managing the community, and providing support to events held both internally and externally.