For PUIG, one of the leading brands in the perfumery market, we devised an engagement program involving their select brand ambassadors, a total of 400 perfume shop owners or sales clerks, by creating an exclusive Facebook group dedicated wholly to perfumes, lifestyle and promotion of brands owned or licensed by PUIG.
Lifonti & Co. was responsible for the creation of all original content posted on the page, managing the community, and providing support to events held both internally and externally.
Ambassador Engagement
