2018 - ongoing

content marketing, corporate storytelling, publishing

We have been working with one of Italy’s major Real Estate players in showcasing its expertise through high profile content, starting with bringing to light "Urban Stories".

"Urban Stories" was the Content Hub where people could find real estate and cultural content from the company and key partners, such as the Riccardo Catella Foundation and a popular library, BAM-Biblioteca degli Alberi in Milan.

With a carefully crafted editorial schedule, online editorials were published twice-monthly, revolving around the Real Estate world. Voices were heard on a rotating basis focusing on modern life and tackling hot topics from sustainability to urban mobility, from inclusivity to the creation of vibrant communities, to technological innovation and making the most out of public spaces.

Voices were heard on a rotating basis focusing on modern life and tackling hot topics from sustainability to urban mobility, from inclusivity to the creation of vibrant communities, to technological innovation and making the most out of public spaces.

Outside interviews with leading lights such as architects, academicians, public administration figures, investors and other experts included: Architects Stefano Boeri, Lee Polisano and Carlo Ratti, the President of Assolombarda Trade Association, Gioia Ghezzi, Head of Diversity for Esa Ersilia, Vaudo Scarpetta, the President of Social Impact Agenda Italia, Giovanna Melandri, Rector of Milan’s Polytechnic University, Ferruccio Resta, and the CEO di World Urban Parks, Luis Romhan.