2019 –  ongoing

media relations, content creation, content marketing, social media management, crisis communication, institutional communication, branding, events

Since 2019, we have curated both internal/external communications for Acciaierie d’Italia, the joint public-private venture between Invitalia and ArcelorMittal, which took over operations for the formerly State-owned Ilva conglomerate.

We bring strategic consultancy and carry out traditional and digital communications initiatives aimed at cementing the perception of its operations and importance as a primary metal for the country and an entity integral to the circular economy, starting with the raw materials.

Our activities extend 360º at the services of both corporate headquarters as well as key manufacturing plants across the Boot. We are constantly engaged with top management, staying aligned with all facets of this crucial business, from personnel, manufacturing, and quality control, to environmental, sales and legal teams.

Visit the Acciaierie d’Italia website, created and managed entirely by our team and our sister company, The Story Group here

For Acciaierie d'Italia, we also oversaw the creation of the website acciaierieditalia.com, which became a central element of the communication activities carried out for the client. The website also hosted Insight, the company's digital magazine, which we enriched with video interviews of Acciaierie d'Italia's managers and partners, insights into the technological innovations introduced by the company, and news about the Group's activities and initiatives.

In 2023, we also conceived, organized, and managed the Steel Commitment commercial roadshow, during which the company met with its customers at the Racconigi, Novi Ligure, and Taranto plants.