Media relations, digital content marketing


Communicating in Italy a Global Leading Advisor

For this British-US multinational, a leader in financial services and consultancy, particularly Risk Management and HR, we were charged with making a name for the Group in Italy through targeted communications planning and dissemination which in turn brought in new opportunities countrywide.

Some of our media relations activities involved posting topical interviews with top management, and disseminating news on key events in national news outlets and financial news sources, including: La Repubblica, Il Sole 24 Ore and MF, and in their widely read economic supplements such as Affari & Finanza and L'Economia.

One part of our communications plan included repurposing the wealth of information coming out of the Group’s business worldwide – including select studies and surveys – and adapting them for positive impact to the Italian market and national interests.

Lifonti & Company also played a role in positive results achieved stemming from the myriad messaging concerning the company’s growth and new areas of business.

Key to this success was developing media partnerships with leading trade publications such as Insurzine, to the point that the company now posts its own monthly column where its expertise and case histories are presented.

Once again, our media relations activity was carried out in lockstep with online and social media initiatives, including HR informational sessions or corporate events live-streamed and with WTW Observatory activities taking the spotlight.