2017 – 2022

content marketing, media relations, social media management, press office, social media ads, event promotion, digital PR

We began our content communications journey with Axis Communications, a branch of the Canon Group, in 2017, when we began managing the company’s Italian language Content Hub.

Over the years, our relationship and services provided have expanded considerably, to the point that it now encompasses a full-powered integrated communications ecosystem enveloping all the various facets of the company operations.

We have been instrumental in accompanying Axis and its audience through the company transition from a video surveillance company into a tech company offering a full range of services, from hardware and software to post-sales service.

Our editorial imprint can be seen in their Italian Content Hub, Secure Insight, while our content marketing was disseminated across social media, geared to increase company name recognition and relevance and to promote Axis expertise as a thought leader in the industry of connected cameras, video surveillance and security devices.

The integrated communications ecosystem proved to augment brand awareness in Italy of Axis Communications.

The results of this expansive content marketing push were seen in our media relations and KPI ratings, which saw the position and visibility of Axis in Italy increase in terms of both customers and prospects.