The official Instagram profile for dairy conglomerate Gruppo Granarolo was rolled out for their 60th anniversary. Since its initial success, it has evolved into a dynamic, virtual space used for corporate communications direct B2P, as engaging and fresh as its products.

Lifonti & Co., alongside partner Cabiria BrandUniverse, developed the strategy from scratch, deploying various storytelling methodologies for the company to engage its customers online. It’s here where the company shares its commitment, marketing initiatives and events and provides timely advice on recycling and sustainability of its entire product life cycle

Canvassing the voices of cattle breeders, employees, researches and students alike, the editorial content was enriched in new and surprising ways, with each person recounting their experience in a company that holds a beloved place in Italy’s time-held food industry pantheon.

In short, the channel allows the company to reach out directly to consumers, helping them see how a rich history can spur innovation and unleash a commitment for the future.