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Who we are

 

Who we are

Who we are How we work

 

Who we are

Lifonti & Company is a contemporary communications agency headquartered in Milan. Our mission is to help develop, add value and protect reputations for brands and companies. With our eyes and ears firmly on the pulse of your industry, we employ the most dynamic, contemporary communications tools so your message gets heard above the buzz of the internet. We make sure your company drives the message to stakeholders and influencers, by staying on top of customers, sales force, investors, human resources, regulators, analysts, media outlets and opinion leaders.

 

The right mix for your messaging

Today, companies need to be seen across various channels: from earned media, to paid media and – thanks to digital democracy – owned media. 

 

 

We don’t stop at maintaining interactive relationships with the media and advertising worlds. Working right alongside is an incisive content market strategy, based on a mix of your organization websites, proprietary content hubs and social media presence. These are driven by a sound editorial plan based on your target audience and their preferences, all built around strong data to secure your message hits home.

 

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We don’t stop at maintaining interactive relationships with the media and advertising worlds. Working right alongside is an incisive content market strategy, based on a mix of your organization websites, proprietary content hubs and social media presence. These are driven by a sound editorial plan based on your target audience and their preferences, all built around strong data to secure your message hits home.

Companies operating in many markets or across industries, especially those B2B, can be assured their strategy will have a global reach, with global content marketing no matter where they are based without sacrificing the core message at the heart of your company communications.

Brands and consumer organizations are relying more and more on creating exciting branded content, developed alongside traditional advertising. It’s important that content is created to take your brand up to the next level.

 

 

Quality content and conversation with your audience

Our handheld mobile devices bring us everything and anything at the touch of a finger: news, purchases, services, public and private administrations, relationships and entertainment, politics, friends and family, workplace information and home management.

 

 

Once each ‘relationship’ was conducted independently of the other, today, everything you possibly could need is housed in one powerful device.

 

 

Today, a myriad of messaging, visual design and videos are intertwined into a single content stream. How to rise above the rest? Strategic management to see and be seen, to be a timely fount of information, and to make sure your audience selects you, means being more attuned to your profile – and theirs.

The backbone behind all of this are physical, technological, even statistical rules – but then comes a moment, a touch point in which the human element comes into play. And to that person, it’s the content that matters; content, not algorithms, is what satisfies a need, a longing for a logical solution, an emotional bond, or both.

 

 

How we work

Contemporary Communications – Our clients at the core, your customers at the center

Over the years, Lifonti & Company has evolved from influencing public opinion by way of a central messaging system – in short, one-way communications via key platforms (newspapers, TV…) to putting the audience at the center of the connection. We have ushered in a new digital humanity where infinite interactions can go out like spokes on a wheel. We’ve brought about brands and companies directly dialoguing with the public and where each is on par providing answers and opportunities to the other.

We start with strong ideas set into engaging editorial plans and accompanied by quality content to communicate your message. We pride ourselves in our Team of millennials – digital natives – with a capacity to communicate in contemporary ways through networks. Our senior staff brings insights and expertise to marry content with context; our combined know-how spans the worlds of media, economics and finance, multinationals and small business, public institutions and agency work.

Next, we bring to the table languages for communicating; not just verbal, but visual such as design, video strategy and branded content. Our one-stop-shop for multimedia messaging comes from both Cabiria BrandUniverse and the Social Content Factory, part of The Story Group – Born to tell your story.

 

      

 

Once we’ve developed your strategy and messaging, comes disseminating it across channels. Based on your objectives, we’ll set in motion our media relations team, build your website, create company content hubs, utilize the intranet, host events, engage on social media, or bring institutions and investors on your side.

We work hand in hand with your trusted media partners, or we launch and manage your content for you through social media, including ad buys and sponsored content. We boast some of the top talent who stay on top of trends and algorithms to make sure your message hits home.  

 

Client relationship

The four factors behind our client success being with over 100 case histories in 10 years of experience combined with our past lives working in a variety of fields means we can dialogue with company heads, marketing & communications execs, and institutions across the board.

The second is our choice to remain independent from huge media groups or consultancies, which means our clients are taken care of, night and day – whenever their message is being delivered. We make sure we stay on top of your interests, with no conflicts of interest and no grey areas.

A further testimony to our work is the number of clients who sign up with us – and then stay with us, some for decades. The fourth factor is our 24/7 policy, a true customer satisfaction guarantee. We have invested in both a technical and organizational infrastructure, which allows us to work with global companies and start-ups alike, reaching audiences across continents and communications channels.

But our most significant sign of (your) approval? Our drive to grow to become the most prominent voice leading a humanistic revolution in contemporary communications.

Lifonti & Company - A contemporary communications agency

  

Discover our Case Histories

 

 

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